This course is designed for intermediate and advanced level bid callers. Students in this course have completed a pre-licensing course or have previous experience calling live auctions and are looking to advance their skills and knowledge related to their auction chant. WCA will accept applicants who possess the ability and desire to learn the skills and information offered in this course. Applicants are required to be 18 years of age or older, however exceptions may apply.

Learning to perfect your bid call is no easy task. Training and learning best practices from prominent auctioneers and business professionals will provide the skills and knowledge necessary to take your chant to the next level.

Course Tuition: $1,595

3 days of bid call training led by top bid callers in the industry. Tuition includes all instructional materials and supplies. Completion of this class does not meet state specific licensing law requirements.


A minimum deposit of $500 USD is required to reserve a seat in your selected course. The remaining balance will be due on the first day of class.

Daily Class Schedule

Bid Calling Seminars are 3 days in length. Class starts at 8:00 a.m. and concludes by 5:00 p.m. Exceptions may apply and will be discussed upon your arrival.

Student Policies

  • Bid Calling
    Students will work closely with instructors to evaluate their current chant and methods of conducting a live auction. The student and instructors will work together to identify key components to modify within their chant and work to build a more effective and accomplished bid call for the student. Components involved will include: vocal counting and muscle strengthening drills, rhythm, vocal clarity and pronunciation, breathing, salesmanship, filler words and effective communication techniques.
  • Interpersonal Communication
    Interpersonal Communication is the process by which people exchange information, feelings and meaning through verbal and non-verbal messages. Interpersonal communication is face-to-face communication. The core foundation of auctioneering is built on communication and by improving communication an auctioneer becomes more effective.
  • Auction Psychology
    Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context. Understanding psychology as it pertains to auction buyers and sellers is a key component to becoming an effective auctioneer.
  • Vocal Health
    Throughout this seminar, instructors will educate students on how to effectively condition, strengthen and care for their voice.