Let’s be honest… learning to perfect your bid call and/or auction business is not an easy task. It takes thousands of hours of study and practice. If you are an auctioneer or an auction professional who is interested in fast tracking this learning process, then this course is for you. Training with and learning best practices from world class auctioneers and business professionals will give you the skills and knowledge you need to take your chant and auction business to the next level.  We guarantee that your class size will never be over 15 students.  This is to ensure that you have maximum one-on-one time with each instructor.


WCA Course Outline

Students will work hand in hand with instructors to evaluate their current chant and methods of conducting a live auction.  They will then identify key components to add and modify in their chant and work with instructors to build a more effective and accomplished bid call. Components involved will include: vocal counting and muscle strengthening drills, rhythm, vocal clarity and pronunciation, breathing, salesmanship, filler words and effective communication techniques.
Event announcing, emceeing and public speaking are all integral elements of every successful and well rounded auctioneer.  In this course, students will work with professional announcers, emcees and public speakers to improve their speaking ability, non-verbal communication skills and overall effectiveness as a public speaker.
Interpersonal Communication is the process by which people exchange information, feelings and meaning through verbal and non-verbal messages.  Interpersonal communication is face-to-face communication.  The core foundation of auctioneering is built on communication. By improving communication an auctioneer is more effective.
Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context.  Understanding psychology as it pertains to auction buyers and sellers is a key component to becoming an effective auctioneer. 
Negotiating is an everyday component of the auction business.  This course teaches students negotiation strategies that will help to improve their negotiation skills and effectiveness.
Advertising an auction today is not anything like it was 5, 10 and 15 years ago.  This class will teach you how to use the power of Facebook and other social media platforms to effectively advertise your auctions.
This course educates students on how to effectively condition, strengthen and care for their voice.
Course Tuition
Option A

Option B

A minimum deposit of $500 USD is required to reserve a seat in your selected course. The remaining balance will be due on the first day of class.


Daily Class Schedule

Bid Calling & Business classes are 2 1/2 days in length for students enrolled in Option A and 3 1/2 days for students enrolled in Option B.  Students are required to be in class each day.  Class will start at 12:30 p.m on the first day and at 7:30 a.m. the remaining days.  Class will conclude each day by 5:00 p.m. Exceptions may apply and will be discussed upon your arrival.


Refund Policy

If you are unable to attend the course in which you are registered, you may apply your deposit to another WCA Course or receive a complete refund, minus a $250 processing fee from Western College of Auctioneering (WCA) if you notify WCA 60 days prior to the first day of your course. After this time, deposits are nonrefundable.  If the course you are attending commences and you are not completely satisfied by 5 p.m. on the first day of class, you may receive a complete refund of tuition.  There will be no refunds offered after 5 p.m. on the first day of your class.


Admission Requirements

This course is designed for intermediate and advanced level bid callers and auction professionals.  Traditionally, students in this course have been out of auction school for over one year and are looking to advance their skills and knowledge of the auction industry.  WCA will accept applicants who possess the ability and desire to learn the skills and information offered in this course. Applicants are typically 18 years of age or older, but younger students may be accepted on an case by case basis.


Record Yourself

Upon enrollment in this course, student’s will be asked to submit an audio or video recording of themselves auctioneering.


Class Attendance

All students are required to be present at all classes and activities unless an excused absence is approved before class. Requests for absence will be considered on an individual basis by WCA staff. Tardiness is considered an absence.

WCA’s intention is to facilitate each student’s understanding and implementation of information and techniques presented in the course.  Personal tutoring is provided, as needed, for students to ensure full comprehension of course content.


Student Conduct

Students at WCA are expected to act and conduct themselves as professionals both in their academic and personal activities.


Cause for Termination

Cheating, destruction of property, excessive use of alcohol, use of illegal drugs, illegal activity of any kind, disruptive behavior, failure to comply with staff or the administration’s warnings and requests will result in termination from the course.