Learning to bid call is a very important part of becoming an auction professional. That said, we don’t stop there. We equip our students with the most up-to-date skills and knowledge in the auction industry. In our 92 hour course, students learn every aspect of the auction business.

 

WCA Course Outline

Hours

Students will learn and have hands on individual attention in constructing an effective personalized chant.  Components involved will include, vocal counting and muscle strengthening drills, rhythm, vocal clarity & pronunciation, breathing, salesmanship, filler words and effective communication techniques.
This course covers the most up-to-date technology being used in the auction industry.  This includes online auctions, simulcast auctions,  online bidding platforms and clerking software.
This course is a comprehensive study of auction law, auction licensing and how to find and comply with the regulations that apply to you and your business.
This course covers the industry's proven best advertising techniques in reaching new clients, both buyers and sellers. Includes online, social media, print and word of mouth marketing techniques.
This course is a comprehensive study on how to conduct your auction business with the utmost professionalism and ethics.
This course is a full spectrum education in the flow of money through the auction process.  This includes hands-on experience in manual clerking and clerking software, cashier responsibilities and processes, clerking best practices, accounting and auction settlements.
Comprehensive study of auction contracts.  This course includes understanding when and where contracts are necessary, how to write and how to enforce the contracts you have in place.
Comprehensive fundamentals of conducting commercial real estate auctions. This includes working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
Comprehensive fundamentals of conducting land & agricultural real estate auctions. This includes working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
Comprehensive fundamentals of conducting residential real estate auctions.  This course includes working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
Comprehensive fundamentals of conducting Automobile Auctions. This course includes working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
This course covers the comprehensive fundamentals of conducting heavy equipment auctions. Including recognizing heavy equipment assets, working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
Comprehensive fundamentals of conducting purebred livestock Auctions. This course includes recognizing working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
This course covers the comprehensive fundamentals of conducting auctions at livestock sale barns. Including working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
Comprehensive fundamentals of conducting farm and ranch auctions. This course includes recognizing farm and ranch assets, working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations
Comprehensive fundamentals of conducting online only auctions. This course includes working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
Comprehensive fundamentals of conducting charity and fundraising auctions. This course includes recognizing and working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
This course covers the fundamentals of conducting art & gallery auctions. Including working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
Comprehensive fundamentals of conducting business liquidation and government auctions. This includes working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
This course covers the comprehensive fundamentals of conducting consignment auctions. Including working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
This course is an educational, hands on experience in performing as an effective and professional ringman.  This course includes effective techniques in turning bids into your auctioneer, ringman communication tools, working with buyers & sellers, online & technological components and sale day operations.
This course educates students on how to effectively condition and care for their voice.
This course educates students on how to effectively conduct appraisals, how to correctly establish value for assets and the legal and contractual aspects of appraisals.
This course covers the comprehensive fundamentals of conducting antique & estate auctions. Including recognizing antique and valuable assets, working with buyers & sellers before, during and after auction, pre-auction setup & marketing, effective bid calling, online and technological components, clerking & cashiering, laws, contracts and sale day operations.
This course provides students with a full education in and tools for speaking confidently and effectively in public settings.  This includes building confidence and personal presentation including proper stance, hand, eye and full body use.
This course is a comprehensive study of UCC and Bulk Transfer and how they affect and apply to the auction industry.
This course covers effective use and understanding of sound systems, speakers, microphones & microphone etiquette.
Total Hours
92

 

Course Tuition

Course tuition is $1,625.00 USD.  This covers cost of tuition, all instructional materials and supplies, a lifetime refresher class, and diploma upon passing of course. A minimum deposit of $500 USD is required to reserve a seat in your selected course. The remaining balance will be due on the first day of class.

 

Refund Policy

If you are unable to attend the course in which you are registered, you may receive a complete refund from Western College of Auctioneering (WCA) if you notify WCA 14 days prior to the first day of your course.  If the course commences and you are not completely satisfied by 5pm of the first day of class, you may receive a complete refund of tuition.  There will be no refunds offered after this point.

 

Admission Requirements

WCA will accept applicants who possess the ability and desire to learn the skills and information offered in this course.  A high school diploma is not required. Traditionally applicants are 18 years of age or older, younger students may be accepted on an individual basis.

 

Practice CD

Once you are registered for a course, you will receive a practice CD three weeks before your course start date.  This CD is an effective learning tool that will help you prepare for your first day of class.  All of the material on the practice CD will be covered extensively in class.

 

Class Grading & Attendance

All students are required to be present at all classes and activities unless an excused absence is approved before class. Requests for absence will be considered on an individual basis by WCA staff. Tardiness is considered an absence.

The following grading system will be used:
A 100% – 90%
B 89% – 80%
C 79% – 70%
D 69% – 60%
Below 60% Not Passing

WCA’s intention is to facilitate each student’s understanding and implementation of information and techniques presented in the course.  Personal tutoring is provided, as needed, for students to ensure full comprehension of course content, and successful completion of graded assignments and tests.

 

Student Conduct

Students at WCA are expected to act and conduct themselves as professionals both in academics and personal activities.

 

Cause for Termination

Cheating, destruction of property, excessive use of alcohol, use of illegal drugs, illegal activity, disruptive behavior, failure to comply with staff or administrations warnings and requests will result in termination from the course.