Learning to bid call is a very important part of becoming an auction professional. That said, we don’t just stop there. We equip our students with the most up-to-date skills and knowledge available in the auction industry. In our 92 hour course, students learn every aspect of the auction business.  We guarantee that your class size will never be over 28 students.  This is to ensure that you have maximum one-on-one time with each instructor.

 

WCA Course Outline

Hours

Students will learn and have hands-on individualized attention in constructing an effective personalized chant.  Components of the course will include: vocal counting and muscle strengthening drills, rhythm, vocal clarity and pronunciation, breathing, salesmanship, filler words and effective communication techniques.
This course educates students about the most up-to-date technology being used in the auction industry.  This includes online auctions, simulcast auctions, online bidding platforms and clerking software.
This course is a comprehensive study of auction law, auction licensing and how to find and comply with the regulations that apply to you and your business.
This course covers the industry's best and proven advertising techniques in reaching new clients, both buyers and sellers. The course covers online, social media, print and word of mouth marketing techniques.
This course is a comprehensive study on how to conduct your auction business with utmost professionalism and ethics.
This course explains the full spectrum of the flow of money through the auction process.  Education includes: hands-on experience in manual clerking and clerking software, cashier responsibilities and processes, clerking best practices, accounting and auction settlements.
This course is a comprehensive study of auction contracts and includes: understanding when and where contracts are necessary, how to write contracts and how to enforce the contracts you have in place.
This course is a comprehensive study of the fundamentals of conducting commercial real estate auctions which include: working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course is a comprehensive study of the fundamentals of conducting land and agricultural real estate auctions which include: working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course covers a comprehensive study of the fundamentals of conducting residential real estate auctions.  This course includes working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course is a comprehensive study of the fundamentals of conducting Automobile Auctions which includes: working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course covers the comprehensive fundamentals of conducting heavy equipment auctions which include: recognizing heavy equipment assets, working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course covers a comprehensive study of the fundamentals of conducting purebred livestock auctions. This course includes recognizing how to work with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course covers the fundamentals of conducting auctions at livestock sale barns in a comprehensive way which includes: working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This covers covers the fundamentals of conducting farm and ranch auctions in a comprehensive way which includes: recognizing farm and ranch assets, working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations
This course covers the fundamentals of conducting online only auctions with a comprehensive approach which includes: working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course educates students through a comprehensive approach teaching the fundamentals of conducting charity and fundraising auctions which includes: recognizing and working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course covers the fundamentals of conducting art and gallery auctions which includes: working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course covers the fundamentals of conducting business liquidation and government auctions which a comprehensive approach which includes: working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course covers the comprehensive fundamentals of conducting consignment auctions which includes: working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course is an educational, hands-on experience in performing as an effective and professional ringman. This course includes: effective techniques in turning bids in to your auctioneer, ringman communication tools, working with buyers and sellers, online and technological components and sale day operations.
This course educates students on how to effectively condition and care for their voice.
This course educates students on how to effectively conduct appraisals, how to correctly establish value for assets and the legal and contractual aspects of appraisals.
This course comprehensively covers the fundamentals of conducting antique and estate auctions which includes: recognizing antique and valuable assets, working with buyers and sellers before, during and after auction, pre-auction setup and marketing, effective bid calling, online and technological components, clerking and cashiering, laws, contracts and sale day operations.
This course provides students with a full education about speaking confidently and communicate effectively in public settings. Students are taught how to build their confidence and how to present themselves properly pertaining to the proper stance and how to use their hands, eyes and full body correctly and most effectively.
This course is a comprehensive study of UCC and bulk transfer and how they affect and apply to the auction industry.
This course covers the effective use and understanding of sound systems, speakers, microphones and microphone etiquette.
Total Hours
92
Course Tuition
Option A
$1,695.00 USD

Option B
$2,495.00 USD

Option C
$2,995.00 USD

Refresher Course
$250.00 USD

A minimum deposit of $500 USD is required to reserve a seat in your selected course. The remaining balance will be due on the first day of class.

 

Daily Class Schedule

WCA classes are 10 days in length.  Students are required to be be in class every day except for Sunday.  Sunday is a day for students to practice independently and in small groups at their own speed without the classroom structure.  Classes will start daily at 7:30 a.m. and conclude at 6:30 p.m.  Exceptions may apply and will be discussed upon your arrival.  On the final day of class, option A & B students will be free to depart by 1:30 p.m.  Option C students will be released later in the evening.

 

Refund Policy

If you are unable to attend the course in which you are registered, you may apply your deposit to another WCA Course or receive a complete refund, minus a $250 processing fee from Western College of Auctioneering (WCA) if you notify WCA 60 days prior to the first day of your course. After this time, deposits are nonrefundable.  If the course you are attending commences and you are not completely satisfied by 5 p.m. on the first day of your class, you may receive a complete refund of tuition.  There will be no refunds offered after 5 p.m. on the first day of your class.

 

Admission Requirements

WCA will accept applicants who possess the ability and desire to learn the skills and information offered in this course.  A high school diploma is not required. Traditionally, applicants are 18 years of age or older, but younger students may be accepted on a case by case basis.

 

Practice CD

Once you are registered for a course, you will receive a practice CD three weeks before your course start date.  This CD will serve as an effective learning tool and will help you prepare for your first day of class.  All of the material on the practice CD will be covered extensively in your class.

 

Class Grading & Attendance

All students are required to be present at all classes and activities unless an excused absence is approved before class. Requests for absence will be considered on an individual basis by WCA staff. Tardiness is considered an absence.

The following grading system will be used:
A 100% – 90%
B 89% – 80%
C 79% – 70%
D 69% – 60%
Below 60% Not Passing

WCA’s intention is to facilitate each student’s understanding and implementation of the information and techniques presented in the course.  Personal tutoring is provided, as needed, for students to ensure full comprehension of course content, and the successful completion of both graded assignments and tests.

 

Student Conduct

Students at WCA are expected to act and conduct themselves as professionals both in their academic and personal activities.

 

Cause for Termination

Cheating, destruction of property, excessive use of alcohol, use of illegal drugs, illegal activity, disruptive behavior, failure to comply with staff or the administration’s warnings and requests will result in termination from the course.